THE MANDELLI GROUP BRAND LAUNCHES THE FIRST PROMOTION TO PROTECT BICYCLE OWNERS.
For those who love to cycle, the greatest fear isn’t falling, but having their bike stolen. This fear is based on a very real danger: an estimated 350,000 to 360,000 bike thefts occur each year, according to ANCMA data from FIAB. That’s why BRERA CICLI has decided to launch a truly unique promotion for the sector: until December 31, 2024, anyone who purchases a new BRERA bike, along with a TRELOCK lock, can benefit from 12 months of FREE THEFT PROTECTION included.
“We know – explains Marco Biollo , managing director of the Mandelli Group – how frequent bicycle thefts are, even if it is difficult to have reliable data, considering that bikes, unlike cars and motorcycles, are not registered and, moreover, there is the phenomenon of undeclared work: in fact, not everyone reports the theft of their bicycle. What is certain is that, when we buy a new bike, even the thought of leaving it unattended for a few minutes makes us anxious. Therefore, we at BRERA are very happy and proud to offer this exclusive opportunity to our customers”.
'We know,’ explains Marco Biollo, CEO of the Mandelli Group, ‘how frequent bike thefts are, although it’s difficult to have reliable data since bikes, unlike cars and motorcycles, aren’t registered, and there’s also the issue of underreporting: not everyone reports their bike theft. What is certain is that when you buy a new bike, even the thought of leaving it unattended for just a few minutes can make you anxious. So, we at BRERA are very happy and proud to offer this exclusive opportunity to our customers.’
The THEFT PROTECTION is free and is reserved for a selection of bicycles included in the BRERA CICLI 2023 catalog, which are purchased new along with a TRELOCK lock with a minimum security level indicator of 3. The purchase is valid only through authorized BRERA CICLI dealers in Italy (not online). To take advantage of the promotion, simply fill out the dedicated ACTIVATE THEFT PROTECTION form. And there you go, for one year from the purchase date indicated on the receipt, the bike is protected. In case of theft, the customer who has correctly registered on the website will receive a bike of the same model (or a similar one, in case of stock shortages), after paying a deductible. The full promotion rules, including all details related to deductibles and locks, are available here .
With 80,000 bikes sold in the last year, over 600 dealers across Italy, and a complete range of more than 60 models, BRERA CICLI, through this unique initiative, aims to protect cycling enthusiasts and become a point of reference for consumers. All in the name of a great challenge: ensuring that everyone can discover the joy of using a bike every day, whether for work or leisure, for convenience or practicality, 365 days a year. That’s why BRERA bikes are for everyone and every budget.
